Icon
Choose an ad that features an 'icon' and discuss how it functions- in terms of meaning and society.
I have chosen the Sky Atlantic Ads that ran in 2011 featuring iconic actor Dustin Hoffman. Although Dustin Hoffman is not a particularly an icon of mine, I find this advert really inspiring and quite beautiful. I think by starting with a panning shot of a New York skyline(also iconic) and his point of view (which i also think represents some sort of God like status, as he is above everything in the city) including the semiotics (the sounds of a busy city) really gives the ad that hollywood like feeling and you really feel like you are New York city. People talk about New York as the 'city of dreams' and this ad really captures that feeling
I think in terms of emotional benefits this will really inspire people and one of the reasons i think this is in which the way he is talking to the camera in such a conversational way, it doesn't sound rehearsed or forced and that will make the audience feel relaxed and you lose yourself in his words and believe that what he is saying is true.
