Art & Copy

What I found most interesting about the film 'Art & Copy' was the way in which the advertisers really know how to get into the audiences mind in selling a product or service. The psychology of it all really interests me.
George Lois is a controversial American art director. In Art and copy, there was one thing he said that stuck in my mind was that he 'knows what people want to see before they know they want it'. Implying that he is able to sell an idea so strongly they are persuaded into thinking they need it when they actually probably don't. I think this is very important as a advertiser 


Another quote that stood out to me was 'great advertising makes food taste better'. That again explains more into the power advertisers have and the fact that i agree and understand that sentence says a lot about advertising today.

                                     

Disrupting The Usual

Disrupting The Usual

We were told to find adverts that we found shocking and ever since I saw this ad, I found it shocking and wondered people reactions to it and the message the advertisers were delivering.

It was originally produced in 1977.

Campaign's have struck out as they believe "it reinforces society’s view that wheelchair users “don’t have a life”.
However, MD campaigners have argued that, under the current charity fundraising approach, the new adverts reinforce an age-old stereotype rather than appealing to the social model, which is what many believe disables those with MD in the first place.


I think it is good in a way that it makes us more aware of MD but i could agree with campaigner Rachael Hurst “What’s so good about walking? Not being able to walk isn’t the problem, it’s people thinking a) he’ll die and b) he has no life because he’s in a wheelchair. This just underlines stereotypes.”

















Today.

Andy Crooks, who also has MD, said: “My initial reaction was one of disbelief. It’s dumbfounding that such negative imagery would be used to go back to the old stereotype of wheelchair users being people to pity. MD Campaign told me “all we’re trying to do is give you a voice”, but this isn’t my voice, it’s not my point of view.”


I agree with Andy's point about pity. Do these people want us to feel sorry for them?


MD Campaign chief executive Phillip O’Neill, who has a daughter with MD, said the charity consulted with dozens of people with MD before publicizing the advert. “The division between the medical and social model is false, any ‘sane’ person with MD realises the condition is both. Nobody would want his or her child not to walk. Fighting it on a medical front is important to us but so is fighting it on a social front. We’re all in this together. We rely on funding from the public and are extremely proud of the adverts.”

David Mills. (2010). Advertising man helps spread disabled boy's message for Muscular Dystrophy Campaign. Available: http://www.thisislocallondon.co.uk/news/5005803.SOUTHFLEET__Advertising_man_helps_spread_disabled_boy_s_message/. Last accessed 9th February 2012.