The Advert i have chosen to represent the seventies is this political ad created by Saatchi & Saatchi.
In the summer of 1978, members of Hendon Young Conservatives answered an emergency call to turn up at a municipal park near the Welsh Harp reservoir in suburban north London.
Volunteers were told help was needed for a top secret aspect of the Tory plan to win the general election which, everyone thought, would take place in the autumn of that year. This is a great (and possibly one of the first) example of using the general public to sell something and create the ad themselves. It is such a good idea because this will actually persuade the audience to buy into the ad more because the advertisers are just showing the people of Britain how bad it is to spark reaction and using a advert like this which i think at the time would be quite shocking would be a good way to do this and as expected this ad had huge impact. This tactic of putting up a controversial poster and then getting
free publicity has been used again by advertisers and has proved extremely
effective. They even released a second poster when the election was delayed in
1979 to a ‘Labour still isn't working’
poster. Lord Thorneycroft conservative party treasure even claimed this poster
won the election for the conservatives. This poster changed political advertising forever which is evident in the contemporary ad I have chosen.
This was an ad released in 2010, created by M&C Saatchi included taglines such as ' I caused record youth employment, let me do it again' across 80,00 billboards in the uk. I think it is really interesting to see the link in politcal advertising from the seventies to now and how similar they are and how the tactics used then can still work today.
Unknown.
(2001). 'Epoch-making' poster was clever fake. Available: http://news.bbc.co.uk/1/hi/uk/1222326.stm.
Last accessed 27 March 2012.
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